.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in venture capital every year, have brought up virtually $360 thousand until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag results from market concentration, enhanced regulatory pressures, and economical uncertainties.ADWEEK spoke with 5 VCs who remain to acquire adtech providers, in spite of these obstacles, concerning what they are actually looking for as well as what they stay away from. Probably unsurprisingly, these investors are actually targeting chances in privacy-focused technologies and also industry-specific areas including hooked up television.